Once you select the right station and the right radio spots, you’ll want to be sure you create a commercial that people enjoy and that grab...
Creating Your Radio Commercial
Showing posts with label Guerrilla Marketing Ideas. Show all posts
Showing posts with label Guerrilla Marketing Ideas. Show all posts
Targeted Radio
Through the data collected from rating providers like Arbitron, radio stations are able to determine what audience will be reached when, so...
Choosing Your Radio Spots
The best spot is typically the first or second commercial that airs during a commercial break because the audience remembers them best. Bey...
Radio is an effective guerrilla weapon for the following reasons
It has a wide-scale appeal and a high reach. There are approximately 13,000 radio stations across America, more than 94% of the population ...
Chapter 21: Television - The Real McCoy That Just Gets Bigger
It’s probably safe to say that almost every person in America and beyond own televisions. Even people in tribal Africa who have little else ...
Chapter 23: Billboard Advertising
Most people think billboards are advertising methods used only by the big guys. When you look at the cost per view, however, billboard adve...
Chapter 24: Craigslist, EBay and Other Online Public Classifieds
Years ago, when you wanted to sell a product or list a service, you would have to take out an ad in your local newspaper. These days, onlin...
Chapter 25: Free Seminars and Demonstrations: Show and Sell
We are living in the information age , a time when information is freely shared through many streams of media. Sharing information is one o...
Teleseminars and Webinars
Teleseminars and webinars have become increasingly popular lately because of how convenient they are, both for the attendee and the present...
Chapter 26: Trade Shows for Boomers? Do They Still Go to Them?
Trade shows are extremely popular in every industry. There is a trade show for everything you can think of – every industry, every hobby and...
Guerrilla Trade Show Marketing Methods
Guerrillas approach trade show marketing differently than most other business owners. They don’t just rent a booth, set up a display and se...
Chapter 27: Miscellaneous Tools: Wind and Mobile Billboards, Contests, T-Shirts and Guerrilla Media
custom toolbar Some methods of marketing may be seasonal or only last for a year while other methods last for a lifetime. Beware of fa...
Chapter 28: You Have A Successful Company, Now What?
custom toolbar You made it. Most of the marketing weapons you deployed as a result of reading this book have worked. I say “most” b...
Chapter 29: Executing Your Marketing Plan
custom toolbar Earlier in this book, you developed your marketing plan, which will serve to guide your actions and decisions as y...
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