Chapter 15: Skype You, Skype Me

Skype is a valuable business resource that many overlook, thinking it is simply a way to chat with friends and family members that liver f...

Chapter 19: How About SkyMall?

SkyMall is a quarterly in-flight publication distributing 19 million copies annually in the airplane seat pockets of over 25 airlines. If yo...

Chapter 21: Television - The Real McCoy That Just Gets Bigger

It’s probably safe to say that almost every person in America and beyond own televisions. Even people in tribal Africa who have little else ...

Chapter 22: Cinema Advertising - Is It Worth It?

Cinema advertising is not often at the top of the list when people think about marketing their businesses, but it can be an extremely effect...

Chapter 23: Billboard Advertising

Most people think billboards are advertising methods used only by the big guys. When you look at the cost per view, however, billboard adve...

Chapter 25: Free Seminars and Demonstrations: Show and Sell

We are living in the information age , a time when information is freely shared through many streams of media. Sharing information is one o...

Teleseminars and Webinars

Teleseminars and webinars have become increasingly popular lately because of how convenient they are, both for the attendee and the present...

Chapter 26: Trade Shows for Boomers? Do They Still Go to Them?

Trade shows are extremely popular in every industry. There is a trade show for everything you can think of – every industry, every hobby and...

Selecting Trade Shows For Your Niche

If you plan to exhibit at trade shows and conventions, finding the right ones is key. You will waste a lot of time and money by choosing the...

Follow Up is Key to Effective Trade Show Marketing

As you are planning your booth and deciding what you will offer as free give aways and leave behinds, don’t forget to plan out your follow u...

Compound Marketing

There will be times when having your own booth at a trade show will be effective for you. When that is the case, you can increase that effec...

Guerrilla Trade Show Marketing Methods

Guerrillas approach trade show marketing differently than most other business owners. They don’t just rent a booth, set up a display and se...

Chapter 27: Miscellaneous Tools: Wind and Mobile Billboards, Contests, T-Shirts and Guerrilla Media

custom toolbar Some methods of marketing may be seasonal or only last for a year while other methods last for a lifetime. Beware of fa...

Chapter 28: You Have A Successful Company, Now What?

custom toolbar You made it. Most of the marketing weapons you deployed as a result of reading this book have worked. I say “most” b...