Chapter 10: Canvassing: Is it Still a Viable Tactic?

Canvassing is simply asking for the order while face-to-face with the prospect, also commonly known as cold calling, door-to-door selling an...

Chapter 18: Magazine Advertising: A Valuable Tool for Entrepreneurs

What you are about to learn in this chapter might surprise you based on the fact that the Internet and all forms of digital media are so po...

Chapter 19: How About SkyMall?

SkyMall is a quarterly in-flight publication distributing 19 million copies annually in the airplane seat pockets of over 25 airlines. If yo...

Creating Your Radio Commercial

Once you select the right station and the right radio spots, you’ll want to be sure you create a commercial that people enjoy and that grab...

Targeted Radio

Through the data collected from rating providers like Arbitron, radio stations are able to determine what audience will be reached when, so...

Choosing Your Radio Spots

The best spot is typically the first or second commercial that airs during a commercial break because the audience remembers them best. Bey...

Radio Advertising Types

There are two primary forms of radio advertising : live reads and produced spots. Live reads are commercials read by the DJ, which serve as...

Radio is an effective guerrilla weapon for the following reasons

It has a wide-scale appeal and a high reach. There are approximately 13,000 radio stations across America, more than 94% of the population ...

Chapter 20: Radio: What Are Boomers Listening To?

To this day, almost everyone listens to the radio, and the baby boomers are no different. Growing up, I remember listening to the Beatles,...

Chapter 21: Television - The Real McCoy That Just Gets Bigger

It’s probably safe to say that almost every person in America and beyond own televisions. Even people in tribal Africa who have little else ...

Chapter 24: Craigslist, EBay and Other Online Public Classifieds

Years ago, when you wanted to sell a product or list a service, you would have to take out an ad in your local newspaper. These days, onlin...

Chapter 25: Free Seminars and Demonstrations: Show and Sell

We are living in the information age , a time when information is freely shared through many streams of media. Sharing information is one o...

Teleseminars and Webinars

Teleseminars and webinars have become increasingly popular lately because of how convenient they are, both for the attendee and the present...

There are 2 keys to making sales at these events

1. Make the event all about how much you can give the attendees, not about how many sales you can make. The sales will naturally follow if ...

Seminars and Demonstrations

Seminars and demonstrations are held in person; therefore they will usually have some expense attached to them. You will need to rent a mee...

Chapter 26: Trade Shows for Boomers? Do They Still Go to Them?

Trade shows are extremely popular in every industry. There is a trade show for everything you can think of – every industry, every hobby and...

Selecting Trade Shows For Your Niche

If you plan to exhibit at trade shows and conventions, finding the right ones is key. You will waste a lot of time and money by choosing the...

Follow Up is Key to Effective Trade Show Marketing

As you are planning your booth and deciding what you will offer as free give aways and leave behinds, don’t forget to plan out your follow u...

Compound Marketing

There will be times when having your own booth at a trade show will be effective for you. When that is the case, you can increase that effec...

Guerrilla Trade Show Marketing Methods

Guerrillas approach trade show marketing differently than most other business owners. They don’t just rent a booth, set up a display and se...