Chapter 27: Miscellaneous Tools: Wind and Mobile Billboards, Contests, T-Shirts and Guerrilla Media

custom toolbar Some methods of marketing may be seasonal or only last for a year while other methods last for a lifetime. Beware of fa...

Chapter 28: You Have A Successful Company, Now What?

custom toolbar You made it. Most of the marketing weapons you deployed as a result of reading this book have worked. I say “most” b...

Chapter 29: Executing Your Marketing Plan

custom toolbar Earlier in this book, you developed your marketing plan, which will serve to guide your actions and decisions as y...

Chapter 30: When Should You Hire a Marketing Company?

custom toolbar Guerrilla marketing is all about putting time and creativity into your marketing instead of money, so you may be won...

Chapter 31: How to Separate Your Company From the Crowd

To make it in business, you must stand out. You need to have a unique position in the marketplace that makes someone want to choose your c...

Marketing Lessons From Odwalla, Inc.

A perfect example of a company that was able to separate themselves from their competition is Odwalla, Inc. They have a strong mission t...

Marketing Lessons From Ben & Jerry’s Homemade, Inc.

custom toolbar Ben & Jerry’s is a company that grew tremendously by instilling several values and unique marketing strategies, an...

Marketing Lessons From Starbucks Corporation

custom toolbar Starbucks is a company that has marketed their business with unconventional tactics that have spread virally to h...

Mission Statements

As we have seen from the case studies in this chapter, companies who have a strong mission statement that matches their goals and values ...

Customer Service

Through the case study outlines, we also learned that the way we treat our clients says a lot about our companies and it determines our lev...

Follow up

custom toolbar Guerrilla marketers know that marketing really has only just begun when the sale is made. 68% of all business is ...

Give Back

Another important lesson we learned is about giving back to the community or to a charity. Taking this step says a lot about a company’s mo...

Creative and Unconventional Marketing Methods

As we saw, the companies profiled in this chapter did not utilize the normal marketing methods that most other companies do. They allowed ...