As we saw, the companies profiled in this chapter did not utilize the normal marketing methods that most other companies do. They allowed themselves to step out of the box and
think more creatively. They found ways to combine their mission with their marketing
strategies so that the alignment of those tactics created an undeniable success.
How can you be creative in the packaging of your products? In the atmosphere of your
business? In the quality of your product or service? In the ways you give back to your
community? In the names you give your products and services? In the way you inspire
interaction with your clients and prospects? In the way you display your values?
What can you do that no one else is doing that will get people involved with and talking
about your product or service? That is the most important question I can leave you with in
this chapter. When you can answer that, you will experience true marketing success.
think more creatively. They found ways to combine their mission with their marketing
strategies so that the alignment of those tactics created an undeniable success.
How can you be creative in the packaging of your products? In the atmosphere of your
business? In the quality of your product or service? In the ways you give back to your
community? In the names you give your products and services? In the way you inspire
interaction with your clients and prospects? In the way you display your values?
What can you do that no one else is doing that will get people involved with and talking
about your product or service? That is the most important question I can leave you with in
this chapter. When you can answer that, you will experience true marketing success.
