Chapter 20: Radio: What Are Boomers Listening To?

To this day, almost everyone listens to the radio, and the baby boomers are no different. Growing up, I remember listening to the Beatles, the Monkeys and then the Jackson Five, the Rolling Stones, etc. Now, boomers like myself are listening to soft rock stations, which have those bands grouped into the “easy listening” category. There are also the “rebel” boomers, who enjoy listening to stations like Live 105 in the San Francisco Bay area, which plays the rock from the 80’s up through the present time. The undertone of that rock is rebellion, freedom, and “love gone bad.” Examples include: George Thorogood’s, “Bad to the Bone,” the Rolling Stone’s, “Satisfaction,” and from more present time, Lady Gaga’s,

Born This Way.

When you listen to the radio, you know you will be listening to about 10 minutes of commercials within each hour of music. The commercials you hear on the soft rock stations tend to be about financial help, retirement living, travel, weight loss, etc. As you listen, start to really tune in to the commercials to get a feel for what others are doing and what the interests of the listeners are. That way, you can base your commercials off of what works.
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Radio is an effective guerrilla weapon for the following reasons
Radio Advertising Types
Choosing Your Radio Spots
Targeted Radio
Creating Your Radio Commercial

Next Page - Chapter 21: Television - The Real McCoy That Just Gets Bigger