2. Make sure you have the infrastructure in place to make purchasing your product or service convenient and easy for your attendees. At live events, have one or two people with you to help with back-of-the-room sales. Make sure they are competent people who know how to close. As the lecturer, it is often best for you to not work your table, but to instead mingle with the crowd after the event.
Bonus: For the people that don’t purchase your product or service at the event, make sure you provide them with a way to reach you at a later time, and make sure you have a way of staying in contact with them. A good way to do this is to pass out surveys at the end of your lecture and request that they fill them out before they leave. Request their contact info, some comments about how they liked the seminar, as well as permission for you to stay in contact with them via email or another means. Also, pass out information they can take with them so that they can contact you at a later time should they decide to purchase.
