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| Guerrilla Marketing To Baby Boomers |
Chapter 1: Why Market to Boomers?
Chapter 2: Once a Boomer, Always a Boomer?
Chapter 3: The 10 Most Important Marketing Secrets
Chapter 4: What Do Boomers Buy?
Chapter 5: The Blueprint: Developing a Guerrilla Marketing Plan
Chapter 6: Is Your Plan Boomer Ready?
Chapter 7: 5 Secrets for Selecting the Best Marketing Methods
Chapter 8: Secrets Boomers Don’t Want You To Know
Chapter 9: How To Find Those Secrets Through Free Research
Chapter 10: Canvassing: Is it Still a Viable Tactic?
Chapter 11: Personal Letters or E-mail Letters? Hint: Use Both
Chapter 12: Telephone Marketing: Dialing for Leads
Chapter 13: Video Marketing: You Have to See It To Believe It
Chapter 14: Making Your Video Stand Out: YouTube is Cool
Chapter 15: Skype You, Skype Me
Chapter 16: Facebook, LinkedIn and Other Social Media
Chapter 17: Newsletter Advertising
Chapter 18: Magazine Advertising: A Valuable Tool for Entrepreneurs
Chapter 19: How About SkyMall?
Chapter 20: Radio: What Are Boomers Listening To?
Chapter 21: Television - The Real McCoy That Just Gets Bigger
Chapter 22: Cinema Advertising - Is It Worth It?
Chapter 23: Billboard Advertising
Chapter 24: Craigslist, EBay and Other Online Public Classifieds
Chapter 25: Free Seminars and Demonstrations: Show and Sell
Chapter 26: Trade Shows for Boomers? Do They Still Go to Them?
Chapter 27: Miscellaneous Tools: Wind and Mobile Billboards, Contests, T-Shirts and Guerrilla Media
Chapter 28: You Have A Successful Company, Now What?
Chapter 29: Executing Your Marketing Plan
Chapter 30: When Should You Hire a Marketing Company?
Chapter 31: How to Separate Your Company From the Crowd
During these fluctuating economic times, it is more important than ever to be able to
market correctly so you don’t waste your time and money. The key to marketing has
always been to pick your targeted market well. So, what is a target market? The people
who you know will buy your product or service. These are the people that you know would
desire and benefit from you product. A lot of scientific research goes into finding out why
people buy what they do. Algorithms, analytics, market research, psychology testing, etc.
are some of the ways that measure your target market. One of the best and biggest markets
I have found is the baby boomer market. They are buying just about everything you could
imagine because they are covering the needs for three generations.
More people than ever are creating new products that they want to bring to market. This
book is geared to that person and company who has something that they think a person
born between the years 1946-1964 would be interested in buying. Even if you are a
boomer yourself, you will need to know the proper way to market to boomers.
Marketing is different than advertising. Marketing involves learning the best ways and the
best methods of getting your brand in front the eyes of the consumer. Implementing those
techniques quickly and efficiently increases your brand recognition. Creating an image or
brand that the public can learn to know, like and trust can eventually lead to long-term
profits. Advertising is what you do after you have analyzed your market research. You will
learn what vehicle of advertising will be the best for sale conversions. That market
research will be able to tell you where, what time, and when to advertise your product or
service for the best results.
“Guerrilla Marketing to Baby Boomers” will show you how to reach your audience of baby
boomers. You will learn the language that attracts them, what tone of voice to use in your
marketing campaigns and the overall vision of your endeavors. A lot marketing techniques
in this book will be with online marketing methods. This method is becoming the most
popular among small business owners as well as the corporations. More and more people
are flocking online than ever before for a variety reasons. One main reason is for shopping
convenience and social networking. According to the Nielsen online rating system, there
are currently over 900 million Facebook users as of July 2012. Nielsen Online rating
system also predicted that within the next few years, 4 million people will be online, mostly
with a handheld smart phone.
This is the new millennium and a whole new world in how we market anything. It is more
important than ever to stay ahead of the pack, learn new marketing methods and perfect
the old to achieve your profit goals. The book will help you get there.
