As we have seen from the case studies in this chapter, companies who have a strong
mission statement that matches their goals and values succeed. This is because it gives
them something to check every action and every decision against. It allows them to be fully
aligned with everything they do in their business, which helps people better understand
their message, respect them and recognize them.
When you are all over the place with your marketing, you will confuse people, so they
won’t take notice of you. But when you are aligned with a core purpose that is based on
respectable values, you will be recognized for that.
A mission statement should be born out of passion. It should explain the values that will
allow you to conduct every part of your business accordingly. When you create a mission
statement like this, you will feel excited about what your company represents, and that
passion will allow you to grow your business in new and exciting ways.
mission statement that matches their goals and values succeed. This is because it gives
them something to check every action and every decision against. It allows them to be fully
aligned with everything they do in their business, which helps people better understand
their message, respect them and recognize them.
When you are all over the place with your marketing, you will confuse people, so they
won’t take notice of you. But when you are aligned with a core purpose that is based on
respectable values, you will be recognized for that.
A mission statement should be born out of passion. It should explain the values that will
allow you to conduct every part of your business accordingly. When you create a mission
statement like this, you will feel excited about what your company represents, and that
passion will allow you to grow your business in new and exciting ways.
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