Chapter 12: Telephone Marketing: Dialing for Leads

These days, telephone marketing is still a prime marketing tactic that works, especially when it comes to business-to-business situations. ...

Chapter 29: Executing Your Marketing Plan

custom toolbar Earlier in this book, you developed your marketing plan, which will serve to guide your actions and decisions as y...

Chapter 30: When Should You Hire a Marketing Company?

custom toolbar Guerrilla marketing is all about putting time and creativity into your marketing instead of money, so you may be won...