To make it in business, you must stand out. You need to have a unique position in the
marketplace that makes someone want to choose your company over another. If you are
mainstream, you will have mainstream results, but a guerrilla marketer always finds ways
to stand above the mainstream by using creative and unconventional marketing tactics.
These days, the possibilities are endless as to how you can help your company stand out.
Throughout this chapter, we’ll give you some ideas, and also provide you with some
examples and case studies so you can understand the power of creative marketing. You’ll
be able to learn from some of the “big boys” as you discover what they did differently and
how it landed them in huge success.
marketplace that makes someone want to choose your company over another. If you are
mainstream, you will have mainstream results, but a guerrilla marketer always finds ways
to stand above the mainstream by using creative and unconventional marketing tactics.
These days, the possibilities are endless as to how you can help your company stand out.
Throughout this chapter, we’ll give you some ideas, and also provide you with some
examples and case studies so you can understand the power of creative marketing. You’ll
be able to learn from some of the “big boys” as you discover what they did differently and
how it landed them in huge success.
Next Page - Marketing Lessons From Odwalla, Inc
