Targeted Radio

Through the data collected from rating providers like Arbitron, radio stations are able to determine what audience will be reached when, so that their clients can purchase targeted airtime. It allows them to know what types of listeners different radio stations have, at what times of day certain listeners listen, how many people are listening during each hour of the day, and they’ll even be able to tell you what percentage of the audience can be reached with a particular radio campaign.

With the help of additional data, the station will be able to tell you what hobbies the audience has, what they do for a living, their ethnicity, their income level, where they live, what they drive, and what they do for entertainment. This is extremely helpful in targeting baby boomers. Discuss your target audience profile with your sales rep, and they can help you choose the stations that have listeners that match your profile, as well as when and how you can best reach them through radio.
Include the following in your profile: age, gender, location, household income, and their hobbies.
Tapping into the boomer market, here are some stats that might help you begin to locate the right stations:
Age 45-54: Oldies, Adult Contemporary Age 55-64: Classical, New Adult Contemporary
Age 65+: Adult Standards, Classical, News Talk
Products that do really well on the radio are weight loss products, travel offerings, financial services, skin and hair care, household cleaning products and cookware products. Most of these are perfect for the boomer market. Just remember, anything that helps boomers feel young and important is a good product to advertise.
Below are a couple radio shows that cater specifically to the boomer population. By advertising on these stations, you can be sure you’ll reach your boomer market:
http://www.boomerradio.com
http://www.boomeralleyradio.com/advertisers