Newsletter advertising is an inexpensive way of reaching targeted clients, and it is relatively easy as long as you understand how it works...
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Newsletter advertising is an inexpensive way of reaching targeted clients, and it is relatively easy as long as you understand how it works...
What you are about to learn in this chapter might surprise you based on the fact that the Internet and all forms of digital media are so po...
Once you select the right station and the right radio spots, you’ll want to be sure you create a commercial that people enjoy and that grab...
Through the data collected from rating providers like Arbitron, radio stations are able to determine what audience will be reached when, so...
The best spot is typically the first or second commercial that airs during a commercial break because the audience remembers them best. Bey...
There are two primary forms of radio advertising : live reads and produced spots. Live reads are commercials read by the DJ, which serve as...
It has a wide-scale appeal and a high reach. There are approximately 13,000 radio stations across America, more than 94% of the population ...
To this day, almost everyone listens to the radio, and the baby boomers are no different. Growing up, I remember listening to the Beatles,...