Chapter 17: Newsletter Advertising

Newsletter advertising is an inexpensive way of reaching targeted clients, and it is relatively easy as long as you understand how it works...

Chapter 18: Magazine Advertising: A Valuable Tool for Entrepreneurs

What you are about to learn in this chapter might surprise you based on the fact that the Internet and all forms of digital media are so po...

Creating Your Radio Commercial

Once you select the right station and the right radio spots, you’ll want to be sure you create a commercial that people enjoy and that grab...

Targeted Radio

Through the data collected from rating providers like Arbitron, radio stations are able to determine what audience will be reached when, so...

Choosing Your Radio Spots

The best spot is typically the first or second commercial that airs during a commercial break because the audience remembers them best. Bey...

Radio Advertising Types

There are two primary forms of radio advertising : live reads and produced spots. Live reads are commercials read by the DJ, which serve as...

Radio is an effective guerrilla weapon for the following reasons

It has a wide-scale appeal and a high reach. There are approximately 13,000 radio stations across America, more than 94% of the population ...

Chapter 20: Radio: What Are Boomers Listening To?

To this day, almost everyone listens to the radio, and the baby boomers are no different. Growing up, I remember listening to the Beatles,...