Choosing Your Radio Spots

The best spot is typically the first or second commercial that airs during a commercial break because the audience remembers them best. Bey...

Chapter 21: Television - The Real McCoy That Just Gets Bigger

It’s probably safe to say that almost every person in America and beyond own televisions. Even people in tribal Africa who have little else ...

Chapter 23: Billboard Advertising

Most people think billboards are advertising methods used only by the big guys. When you look at the cost per view, however, billboard adve...

Chapter 24: Craigslist, EBay and Other Online Public Classifieds

Years ago, when you wanted to sell a product or list a service, you would have to take out an ad in your local newspaper. These days, onlin...

Chapter 25: Free Seminars and Demonstrations: Show and Sell

We are living in the information age , a time when information is freely shared through many streams of media. Sharing information is one o...

Teleseminars and Webinars

Teleseminars and webinars have become increasingly popular lately because of how convenient they are, both for the attendee and the present...

Chapter 26: Trade Shows for Boomers? Do They Still Go to Them?

Trade shows are extremely popular in every industry. There is a trade show for everything you can think of – every industry, every hobby and...

Follow Up is Key to Effective Trade Show Marketing

As you are planning your booth and deciding what you will offer as free give aways and leave behinds, don’t forget to plan out your follow u...

Compound Marketing

There will be times when having your own booth at a trade show will be effective for you. When that is the case, you can increase that effec...

Guerrilla Trade Show Marketing Methods

Guerrillas approach trade show marketing differently than most other business owners. They don’t just rent a booth, set up a display and se...

Chapter 28: You Have A Successful Company, Now What?

custom toolbar You made it. Most of the marketing weapons you deployed as a result of reading this book have worked. I say “most” b...

Chapter 31: How to Separate Your Company From the Crowd

To make it in business, you must stand out. You need to have a unique position in the marketplace that makes someone want to choose your c...

Mission Statements

As we have seen from the case studies in this chapter, companies who have a strong mission statement that matches their goals and values ...

Customer Service

Through the case study outlines, we also learned that the way we treat our clients says a lot about our companies and it determines our lev...

Follow up

custom toolbar Guerrilla marketers know that marketing really has only just begun when the sale is made. 68% of all business is ...

Give Back

Another important lesson we learned is about giving back to the community or to a charity. Taking this step says a lot about a company’s mo...

Creative and Unconventional Marketing Methods

As we saw, the companies profiled in this chapter did not utilize the normal marketing methods that most other companies do. They allowed ...