This is 100% free and As a 100% certified Search Engine professional with experience developing Social Media Marketing i answered ODesk Social Media Marketing Test . For batter odesk life sure our another all services .
Curriculum with the Examination :
Curriculum with the Examination :
- Terminology
- Social Network Marketing vs. Traditional Marketing
- Creating a Social Network Marketing Plan
- General Social Media Marketing
- Marketing Techniques for Blogging
- Marketing Techniques for YouTube
- Marketing Techniques for Twitter
- Marketing Techniques for Facebook
- Marketing Techniques for LinkedIn
- Evaluating Your Marketing Effectiveness
- Creating Marketing Campaigns
Latest ODesk Social Media Marketing Test Answer : -
What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
a. Ask the watcher to visit the company site at the end of the video
b. Make the videos at least 5 minutes long
c. Make the videos under 10 seconds
d. Have the CEO featured in the advertisement
Answers: a. Ask the watcher to visit the company site at the end of the video
What is the general purpose of posting a video blog routinely to YouTube?
a. It allows the company to hard sell its products
b. It allows the company to drive website traffic to its blog
c. It can be used to disperse the company contact information
d. It allows followers to create a personal connection with the employees of the company
Answers: b. It allows the company to drive website traffic to its blog
What is the term used for a person who is receiving updates of another Twitter user's updates?
a. User
b. Follower
c. Connection
d. Friend
Answers: b. Follower
What style of blogging would be most effective for building relationships with customers?
a. Using the blog only for press releases
b. Posting resumes of the company officers
c. Posting articles about how terrific the company is, and putting down the competition
d. Writing posts about the company and its ups and downs from inside, personalized approach
Answers: c. Posting articles about how terrific the company is, and putting down the competition
What do Connections on LinkedIn effectively represent?
a. Random strangers who found the company
b. People the company has sold product or services to
c. An avenue to disperse coupons
d. People and other companies the user is connected to directly
Answers: a. Random strangers who found the company
In a company who should own the social marketing plan?
a. Head of Marketing
b. CFO
c. President
d. Operational staff
Answers: b. CFO
How can a company convert posts on Twitter to sales?
a. Write demeaning points about the competition
b. Write posts about personal information of the CEO
c. Creating posts which drive followers to their site
d. Constantly post updates about how the company needs more sales
Answers: d. Constantly post updates about how the company needs more sales
What can a company do to offset the cost of running a blog?
a. Place ads on the blog which generate pay per click income
b. Charge users a fee to read the blog
c. Only allow past customers to read the blog
d. Require a monthly membership to the entire company website
Answers: b. Charge users a fee to read the blog
What is the ultimate goal of a social network marketing plan?
a. To satisfy investors in the company
b. To justify spending in marketing
c. To find investors for a company
d. Drive potential customers to the company and give them an action item to perform
Answers: Drive potential customers to the company and give them an action item to perform
What is a "wiki"?
a. Form of blogging
b. A new social networking site
c. Interconnected and user generated knowledge management systems
d. A tool for posting to social media networks
Answers: c. Interconnected and user generated knowledge management systems
Which type of marketing would a company blog be considered?
a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither
Answers: a. Social Network Marketing
What is the term adopted for updates posted by Twitter users?
a. Tweets
b. Twoots
c. Twinks
d. Posts
Answers: a. Tweets
What does the Answers section of LinkedIn allow people to do?
a. Users to post questions directly to companies
b. Post questions based on a category, and receive responses from experts in the field
c. Post links to the company press releases
d. A meeting place for new connections
Answers: b. Post questions based on a category, and receive responses from experts in the field
What non financial measure of marketing is important to track?
a. CEO performance
b. Number of new hires in marketing
c. Number of impressions
d. New customer acquisition
Answer : c. Number of impressions
What does updates to Facebook status resemble most closely?
a. Video blogs
b. Posts on Twitter
c. A company white paper
d. Articles on LinkedIn
Answer : d. Articles on LinkedIn
Which of the following is an important aspect of creating blogs and posting content?
a. Using a witty user name
b. Posting at least once a month to the blog
c. Social Media Optimization
d. Using humor
Answer : a. Using a witty user name
How does a blog directly impact sales of a company?
a. It tells customers what products to buy
b. It can be used to talk negatively about the competition
c. It is typically used as the way to disperse company coupons
d. Typically a blog does not directly create sales
Answer : d. Typically a blog does not directly create sales
What is the main reason traditional marketing will never completely go away?
a. It is cheaper than social media marketing
b. All companies are required by law to use traditional marketing techniques
c. There are better tax write offs for traditional marketing
d. It's proven to work time and again
Answer : b. All companies are required by law to use traditional marketing techniques
What style of videos can a company post on YouTube?
a. Video Blogs
b. Television Commercials
c. Product Demonstrations
d. All of the above
Answer: a. Video Blogs
What place does Pricing have in marketing?
a. Higher prices guarantee a higher revenue stream
b. The company should actively market how much their products cost
c. Different pricing levels can be tested to see what elicits the best consumer response
d. Marketing based on the pricing level relative to competition is important
Answer: c. Different pricing levels can be tested to see what elicits the best consumer response
How often should a marketing plan be revisited?
a. Never, once written it is complete
b. As often as needed in order to revisit the plan of action and revise any new actions
c. At company board meetings
d. During the financial review of the company each month
Answer: b. As often as needed in order to revisit the plan of action and revise any new actions
What should a company post on Twitter?
a. New product launches
b. Significant company news
c. Occasional day to day posts of interest
d. All of the above
Answer: d. All of the above
How is site traffic useful in evaluating marketing?
a. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
b. There is no correlation between site traffic and marketing
c. Ads can send receivers to a specific landing page, which can be tracked
d. Product sales from the company website can be attributed directly to the marketing campaign
Answer: a. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
Which of the following would be leveraging both social network and traditional marketing?
a. Handing out print advertisements with a coupon for a store
b. A print advertisement in a magazine which drives people to a website where there is a free trial offer
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise seen elsewhere
Answer: b. A print advertisement in a magazine which drives people to a website where there is a free trial offer
What feature does LinkedIn offer for pay accounts?
a. Ability to post pictures
b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
Answer: b. Increased abilities to connect directly and send messages to people
What is a "vlog"?
a. Video Log
b. Video Blog
c. Log of blog activity
d. New technology to aid in blogging
Answer: b. Video Blog
[ wikipedia definitions : A video blog or video log, sometimes shortened to vlog (pronounced 'vlog' or 'v-log') is a form of blog for which the medium is video, and is a form of web]
What is the method for being linked to other users on LinkedIn?
a. Followers
b. Connections
c. Friends
d. Associates
Answer: b. Connections
How can a company create a forum for dialogue on LinkedIn?
a. Post updates to the company status
b. Use of Groups
c. Change the company profile regularly
d. Post demeaning comments for the competitors' pages
Answer: b. Use of Groups
What should be the length of an effective blog post?
a. Several pages in length
b. No more than a few sentences
c. A few sentences mixed with several links to other sites and references
d. A few paragraphs
Answer: d. A few paragraphs
What traditional marketing technique is YouTube closest to?
a. Print advertising
b. Television advertising
c. Radio advertising
d. Mail advertising
Answer: b. Television advertising
What is a method of marketing on Facebook which can reach several users by spending money?
a. Pay money for a better quality Facebook account
b. Pay a third party to make posts to your account
c. Charge a fee for users to be your friends
d. Facebook Pay Per Click placed advertisements
Answer: d. Facebook Pay Per Click placed advertisements
What is meant by the concept of "viral" in social media?
a. Social media which is spread to viewers by the consumer, growing in popularity
b. It is a method of branding a company
c. Advertising which can easily be emailed
d. Marketing advertisements which are not serious
Answer: b. It is a method of branding a company
What methods of social network marketing should a company always use?
a. Blogging only
b. Twitter, Blogs, Facebook
c. YouTube
d. Depends on the company, their product, their audience
Answer: b. Twitter, Blogs, Facebook
How far into the future should a company plan its marketing activities?
a. Up to 1 year
b. 5 years
c. 1 month
d. Indefinitely
Answer: a. d. Indefinitely
Why is Facebook the most well rounded social networking marketing space?
a. It has been around the longest
b. It does not cost any money
c. It allows for video, short posts, long posts, articles, pictures – all aspects of other sites combined into one
d. It allows for pictures
Answer: c. It allows for video, short posts, long posts, articles, pictures – all aspects of other sites combined into one
What is the character limit for posts on Twitter?
a. No limit
b. 100 characters
c. 140 characters
d. 200 characters
Answer: c. 140 characters
Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
a. Required by law
b. Search engine rankings will include hits on the blog as part of the overall website hits
c. Requires less effort to maintain
d. Cannot be hacked easily
Answer: b. Search engine rankings will include hits on the blog as part of the overall website hits
What is meant by "micro-blogging"?
a. Blogging daily
b. Blogs which are posted by companies, not individuals
c. Blogs with limited individual posts, limited by character count typically
d. Blogging from mobile devices
Answer: a. Blogging daily
What type of status updates would drive visitors to the company site?
a. An update telling friends they hope to see them all soon
b. A link to a new press release hosted on the company site
c. A link to a third party hosting a company press release
d. A picture of the CEO
Answer: a. An update telling friends they hope to see them all soon
How does creating a social network marketing plan differ from a traditional marketing plan?
a. The brand image should be completely different for social marketing
b. The staff requirements and skill sets for social marketing are different
c. There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
d. Other than the method of delivery, a marketing plan either way will be similar
Answer: b. The staff requirements and skill sets for social marketing are different
How does YouTube serve a dual purpose in social media marketing?
a. It can be used as a company blog as well as video advertisements
b. It can be used for company pictures and videos
c. It can be used to host the company website as well as videos
d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
Answer: d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
How can LinkedIn serve the company aside from social network marketing?
a. Job openings can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
d. Pricing lists can be posted
Answer: d. Pricing lists can be posted
How can a company place itself as an expert in a certain area of expertise?
a. Post updates which brag about the company
b. Actively answer questions in the Q&A section of the site
c. Post comments on competitors pages stating how they are inferior
d. Answer questions in all categories, even ones the company is not in business of
Answer: d. Answer questions in all categories, even ones the company is not in business of
What is the overall goal of social media marketing for companies?
a. Generate sales
b. Increase company headcount
c. Increase their web presence
d. Help accelerate product launches
Answer: c. Increase their web presence
How can a company use the same material for both traditional and social network marketing?
a. Posting a luring comment on Twitter to the company site
b. Selling ad space on the company website
c. Utilizing a television ad campaign online as well on their site and sites such as YouTube
d. Creating a magazine print ad with the company website
Answer: c. Utilizing a television ad campaign online as well on their site and sites such as YouTube
How can a company ensure that the proper audience finds their YouTube videos?
a. Post links on the company blog to the YouTube videos
b. There is no method to effectively direct people to the company videos
c. Use of keywords
d. Sending out mail advertisements
Answer: a. Post links on the company blog to the YouTube videos
What is a "call to action"?
a. Giving an advertisement's receiver a specific direction such as 'visit the site'
b. Using telemarketing to reach out to potential customers
c. Defaming the competition
d. Creating a new marketing campaign
Answer: a. Giving an advertisement's receiver a specific direction such as 'visit the site'
What are the four P's of marketing?
a. Product, Price, Place, Promotion
b. Price, Popularity, People, Placement
c. Popularity, Product, Promotion, People
d. People, Price, Promotion, Placement
Answer: a. Product, Price, Place, Promotion
What is "guerilla marketing"?
a. Marketing geared towards animal lovers
b. Marketing which relies on time and energy rather than a large dollar budget
c. Aggressive sales techniques
d. Marketing using a large scale national budget
Answer: c. Aggressive sales techniques
What is meant by Brand Management?
a. Managing the marketing staff
b. Management of the marketing budget
c. The company executive management team
d. Creating a consistent image for the company
Answer: d. Creating a consistent image for the company [ sorry i am not sure , but most user use this , you can use "C. The company executive management team " ]
What would the marketing budget section of a marketing plan detail?
a. The cost to write the plan
b. The expected costs for each ad campaign based on the delivery method
c. The overall marketing budget for a year
d. The marketing personnel job descriptions
Answer: b. The expected costs for each ad campaign based on the delivery method
What is meant by A/B testing in marketing?
a. Testing of 2 different products
b. Testing 2 versions of an advertisement to see which elicits the best response
c. Clinical testing of medical products before legally allowing them for sale
d. Testing via 2 mediums, such as radio and television
Answer: b. Testing 2 versions of an advertisement to see which elicits the best response
What is meant by "Marketing Creative"?
a. The employees in the marketing department
b. The content for marketing and its creative aspect
c. The methods used to distribute marketing material
d. The branding image of the company
Answer: b. The content for marketing and its creative aspect
What would the marketing budget section of a marketing plan consist of?
a.The cost to write the plan
b.The expected costs for each ad campaign based on the delivery method
c.The overall marketing budget for a year
d.The marketing personnel job descriptions
Answer: b.The expected costs for each ad campaign based on the delivery method
What is one measure a company can use to validate the usefulness of its video posts on YouTube?
a.The number of followers
b.The amount of views of the video
c.The number of videos the company has up
d.The sales volume of the company
Answer: b.The amount of views of the video
What does the product portion of the 4 P's of marketing focus on?
a.The product or service being marketed to consumers
b.The manufacturing process
c.How the price will be set for the product
d.How the new product will be promoted
Answer: d.How the new product will be promoted
How can a company place itself as an expert in a certain area of expertise?
a.Post updates which brag about the company
b.Actively answer questions in the Q&A section of the site
c.Post comments on competitors pages stating how they are inferior
d.Answer questions in all categories, even ones the company is not in business of.
Answer: d.Answer questions in all categories, even ones the company is not in business of.
Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
a.Post links on the company blog to the YouTube videos
b.There is no method to effectively direct people to the company videos
c.Use of keywords
d.Sending out mail advertisements
Answer: a.Post links on the company blog to the YouTube videos
