Chapter 10: Canvassing: Is it Still a Viable Tactic?

Canvassing is simply asking for the order while face-to-face with the prospect, also commonly known as cold calling, door-to-door selling an...

Closing Canvassing Thoughts

There are several grey areas when it comes to canvassing . For example, is leaving flyers on doorknobs, mailboxes or cars considered canvas...

Car Billboard Advertising is HUGE

The ‘reach’ for billboards attached or painted onto cars or trucks is one of the most effective guerrilla marketing techniques. Companies ...

Canvassing to Corporations:

Canvassing to corporations can certainly be effective, but the methods required to make it so are different than canvassing to small busin...

Step three: Close

This is the key step. This is when your prospect says yes and agrees to purchase your product or service. Sincerely put, if you are a poor ...

Step two: Presentation

This is where you show the baby boomer how the product or service will benefit them. There are features and there are benefits for everyth...

Step one: This Initial Contact

This is really the first impression, so you want to make it a good one. Begin to engage the prospect in friendly discussions about their lik...

Chapter 11: Personal Letters or E-mail Letters? Hint: Use Both

There are few marketing methods that produce results as well as personal letters , and even in this era of Internet marketing, e-mail letter...

Chapter 12: Telephone Marketing: Dialing for Leads

These days, telephone marketing is still a prime marketing tactic that works, especially when it comes to business-to-business situations. ...

Chapter 13: Video Marketing: You Have to See It To Believe It

Have you noticed that more and more companies are including videos on their websites these days? It doesn’t matter if it is a high tech vide...

Chapter 14: Making Your Video Stand Out: YouTube is Cool

Now that we’ve looked at creating a video , let’s look at how to make your video stand out. After all, the whole point of video marketing i...

Chapter 15: Skype You, Skype Me

Skype is a valuable business resource that many overlook, thinking it is simply a way to chat with friends and family members that liver f...

Chapter 16: Facebook, LinkedIn and Other Social Media

Many people don’t realize it but social media is an incredible guerrilla marketing tool because it requires time, but not money, and if you ...

Chapter 17: Newsletter Advertising

Newsletter advertising is an inexpensive way of reaching targeted clients, and it is relatively easy as long as you understand how it works...